A Focus on Recruitment ToolKit:
Creating and Maintaining a Public Education Project
Public education is absolutely essential to recruitment. Remember, most people know very little, if anything, about family foster care. What they have heard, or learned incidentally, primarily consists of misinformation or the horror stories and negative aspects of foster parenting. Your agency recruitment campaign's first, and continuing, task is to inform, educate and dispel the negative myths. "You can't sell something that is not recognized, believed or accepted." All messages and materials should inform even if their primary function is to persuade.
The ToolKit contains seven (7) chapters plus an appendix, a nuts & bolts presentation of:
- Public Education 101: What is it and Why do we need it?;
- Where Do We Start?;
- What Should We Do? Basic Project Ideas;
- How Should We Do It? Creating a Comprehensive Plan;
- Who Will Help?: People to Do the Jobs;
- Project Funding and Resource Development; and,
- Making a Broader Impact through Public Relations;
- Plus an Appendix of data collection and maintenance forms, sample permission and release forms, sample press and news releases.
The ToolKit is printed in a three-hole drilled format and shipped in a three-ring binder.
#0722 A Focus on Recruitment ToolKit: $20.00 Ea.